Lucinda Price

Lucinda Price (aka Froomes) is a writer, presenter, comedian, podcaster and radio host.

She's one half of award-winning popculture radio duo Flex & Froomes on CADA and iHeartRadio. Her writing work has appeared in the Guardian, Sydney Morning Herald, ABC and Pedestrian, alongside her weekly newsletter with over 10,000 subscribers. Her sold-out debut show at the 2023 Melbourne International Comedy Festival was rated five stars from The Age.

She's also the CEO of FROOMESWORLD, an international one-woman business specialising in scripting, producing, presenting and editing original content. She has amassed a cult following online and earned an AACTA nomination for Best Digital Creator of 2022.

Lucinda's TV credits include ABC's At Home Alone Together, in a sketch she wrote and edited, Amazon original The Moth Effect, Australia Now and Then, a host on MTV Australia, a presenter on ABC's Art Works and the red carpet host of the 2022 ARIA Awards. She has also written for the 2021 ARIA Awards and ABC's Question Everything.

With a passion for taking the piss across multi-platform media, Froomes is a one-of-a-kind creative powerhouse.

Photo by Annika Kafcaloudis