Branded Content and Native Advertising: Threat, saviour, or something else?

Event and Ticketing Details

Dates & Times

Friday 28 October
11:00 AM - 12:00 PM

Location

The Wheeler Centre

176 Little Lonsdale Street Melbourne Victoria 3000

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The lines continue to blur between advertising, reporting, public relations and opinion. Unexpected players are emerging as ‘media outlets’ – while publishers are increasingly drawing on commercial partnerships. Is this simply a way of making journalism more sustainable, or is something else afoot? And is it as new a phenomenon as commentators would have us believe?