In this session helmed by Maxine McKew, veteran pollster Irving Saulwick, former Federal Opposition leader John Hewson and journalist George Megalogenis investigate the instructive power of the survey.
Here a poll, there a poll, everywhere a poll, poll. Once upon a time, pollsters would take the political temperature of the population once a month. Nowadays, polls of long standing are published at the rate of one per fortnight and the new media is generating hundreds a day through SMS and online voting. Just how effective and influential are these polls? And what effect are they having on the body politic?
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