As the search for the so-called ‘Pink Viagra’ continues, controversy surrounds the nature of the medical ‘condition’ such a pill would treat. Do women with a low libido really have a disease called ‘hypoactive-sexual desire disorder’? Does it really affect one-in-ten women as drug companies claim?
Award-winning investigative journalist Ray Moynihan reveals how pharmaceutical marketing is merging with medical science, inexorably expanding the boundaries of illness to grow markets for the latest medicines.
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