The venerable literary journal the *Paris Review* has had something of a makeover and to celebrate they've put together a video preview of their latest edition that puts the hype in hyperactive. *Galleycat* speculates that the over the top voiceover from "an announcer that should be narrating monster truck shows". We're also enjoying the *South Park*-inspired animation of Jonathan Franzen repeating the word "pleasure" and the way the editorial philosophy that "it's dessert or it's nothing".