Ethically Speaking: Ethically Speaking: Advertising

Ethical advertising. Oxymoron? Few professions inspire such an immediate association with trickery and flim flam as advertising, but this much scrutinised media realm has, perhaps, as well defined a set of ethical rules and guidelines as any sphere of public life.

Our panel of ethicists and ad-folk, including Jon Casimir, executive producer and author of The Gruen Transfer and chaired by Ben Birchall, unpick the principles that underpin the hard sell.

Presenters

Ben Birchall

Ben Birchall co-hosts RRR’s Breakfasters and works in advertising.

Cordelia Fine

Dr Cordelia Fine is an academic psychologist and writer.

Jon Casimir

Jon Casimir is co-creator of The Gruen Transfer, which he writes and produces for Zapruder’s other films

Emma Hill

Emma is a Group Creative Director at Clemenger BBDO Melbourne.